Healthy, Never Ever Boring Recipes With Creator Of 'Fit Men Cook' Kevin Curry

Meet Kevin Curry: Founder Of Fit Men Cook, Transforming What It Means To Eat Clean


Kevin Curry, Founder of Fit Men Cook



Courtesy of Fit Men Cook

Mental health has gone from a taboo subject to a widely discussed topic in recent years. Many suggestions are out there from formal medication to meditation. However, one area which is increasingly being looked at is our diets and how what we put in our mouth has a significant impact on our well being. One entrepreneur who has seen his life transformed from going through a period of chronic depression in his mid 20's to building a company that touches the lives of millions people is Kevin Curry, Founder of Fit Men Cook.

Early Beginnings

Curry grew up in Dallas, Texas and went to The University of Texas Austin where he studied Hispanic Studies fuelled by a desire to travel and interact with different cultures, something he sparingly did in his childhood. This degree afforded him a year abroad which he spent in Ecuador and in an attempt to learn about the local culture he took up two jobs, one in a restaurant and one in a gym as a hip hop dance instructor. “The crazy thing is I couldn’t dance and wasn’t in shape, however, the gym wanted to launch a hip hop dance class and I was African-American so they assumed I could do it, similarly, I had never worked in a restaurant before so that was a totally new experience also” he says. These two experience would prove to be meaningful later in his life.

After his year abroad arriving back in the United States inspired he made it his objective to “really do something that would change the world”. However, after securing job offers in exciting countries such as Barcelona and Bolivia his Dad fell sick so he turned these opportunities down and moved back to Texas to help out, taking a stable job in the corporate America. After two years once things had improved he enrolled to study Strategic Management, Political Advocacy and Leadership at Harvard University with a view to give back and change the world once he was done, fulfilling his original ambition as a young enthusiastic graduate.

From The Heights of Harvard To Newfound Lows

Unfortunately, 2008 was the start of a global recession which led to Curry having his job offers rescinded. Despite being very well qualified he found himself an overqualified Harvard graduate crashing on his parents couch. "This experience was one of the most humbling experiences I have had to date as I didn't imagine my life ending up this way" he recalls. This led to one of Curry's darkest periods “depression became more than a passing thought but reality and for the first time I struggled with motivation. I didn't know it was depression. I just knew I had a hard time doing things that came naturally to me like studying, reading books I loved and getting up in the morning to finish job applications" he says. However, Curry  pulled himself together and through support from his close friends and family was able to secure a job working for the city. It was not the highest paying role considering his qualifications but it was where he learned that he had a knack for marketing, another factor that would prove pivotal further down the line. 

This knack for marketing was put to good use when Curry helped a friend who was completing his MBA at the time with a project. The project went well and to Curry's surprise it landed in the hands of some Dell employees who soon asked to see him and shortly after offered him a role as the social media manager for Dell Services, a role where he was responsible for defining the business units social media strategy at a time when social media was just becoming a feature in everyday life.

Kevin Curry cooking

Courtesy of Fit Men Cook

Founding Fit Men Cook And Taking A Leap Of Faith

As the new role was going well Curry realised during his depressive episode he had let his health and physique get out of hand and a picture on his friends Facebook account sparked him into action. Whilst he did put the effort into going daily he realised  "after a year of working out I checked a before and after photo and they looked the same, the only thing I felt had really changed was my phone".

Curry looked into personal training but it was too expensive so he decided to do the research himself and read all of the books on fitness and nutrition he could find. However, many of these books emphasised heavily on meals which were not appealing. Quite indigent at the time he refused to believe it was impossible to enjoy tasty, beautiful cuisine if you wanted to get in shape. So instead he started taking the foods he loves, then adjusting the ingredients in order to make them low calorie.

Another idea he had was to “selfishly crowd source the information and feedback he needed by posting his pictures online so he could receive criticism or praise from the experts" he says. However, what actually occurred were people across the world praising his recipes and following him. This approach to his diet led to a significant transformations in his physique which he also started sharing which gained him even more followers. After starting the blog in the summer of 2012 by November that year he had amassed 10,000 followers. This was shortly followed by an image and recipe of a Banana Split which went viral and by the end of January Curry found himself with over 100,000 followers.

Soon after this his fans were requesting videos so he decided to start a Youtube channel "I was super scared thinking I would look stupid but people really liked it" he recalls. In spite of the validation from his followers a turning point came when Curry received an email from Bodybuilding.Com requesting a meeting. “I thought the first  email was spam so ignored it but when I got the second I decided to take the call, when I logged in I was shocked as the entire content team was on the line telling me how much their athletes loved my recipes" he says "I asked them several times, do you know what I look like?". This endorsement from a trusted source in the elite fitness community acted as validation for Curry that he was onto something.

He continued growing his audience, writing features and "making people feel great about themselves and their bodies which gave me great satisfaction" he says but Curry was still working full time at Dell and admits "I became Dell's best mediocre employee as I had fallen out of love with it". On Thanksgiving that year he decided to announce to his family he would be quitting his job. They gave him their blessing which gave him comfort and soon after he told his fans. Announcing it on social media acted like a signal to brands who had been following him and he started to receive many commercial opportunities with brands he actually wanted to represent further validating his decision.

Fit Cook Spices

Courtesy of Fit Men Cook

Expanding Business Horizons

Today Curry's following has grown into the millions. He has collaborated with a host of leading brands and appeared on a number of publications and morning shows such as Good Morning America displaying his culinary skills. However, speaking to him what he is most proud about are the partnerships he has struck in order to start his own businesses.

He has 2 apps, Fit Men Cook which provides affordable but healthy recipes for people wanting to make great meals and MealPrepPro which helps people meal prep for the weeks and months ahead operating as a subscription service. He has also written a book which has been a huge success selling across the globe as well as a new range of spices which is his first foray into a food product and a project he is personally funding which "keeps me on my toes" he says. Central to all of this has been his community who have provided feedback and often inspired the founding of these ventures, something he is forever grateful for.

The food space is changing rapidly and this provides Curry with great opportunities to expand and I'm sure he will be one of the central figures in this food revolution.

Healthy, Never Ever Boring Recipes With Creator Of 'Fit Men Cook' Kevin Curry

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